Scientists are bored. The fact that there are some dudes sitting in a lab cutting up shoes and hooking them up to machines to rub on surfaces is pretty odd but good for us. Anytime we can get some wicked smart scientists helping players, especially serious players, get an edge it’s good for the game. If Head, Nike or Adidas haven’t plunged money into this already then they need to jump on the phone with some of these science nerds asap.
(Reuters is annoying and won’t let you watch embedded vids. Just check it out on Youtube)